Roald Dahl's Imaginormous

imaginormous book.jpg


After being commissioned to design the Menu and Seating plan for Roald Dahl's Centenary Party, they approached me again! 

Their Campaign "Imaginormous" was a competition in the US only. I developed promotional imagery including an advertisement page in newly printed US Roald Dahl books, Static & Animated Assets for social media & Animated Google ads.

Using their Strong Branding of water colour marks, I interpreted the Marks aka "The Splodge" as a metaphor for a glowing idea being shaped through the Imaginormous factory. 




Google ads designs were produced in a number of dimensions.